Your position: Home / Brand Story

Brand Story

Established in 1989, PEAK designs, produces, develops and distributes its products, which include sports shoes, sports-wears and accessories. With 6000 stores network, peak is one of the leading sports companies in the world. 
PEAK's International department is focussed on developing new markets overseas. With the international designers and technical developerS, PEAK International is focusing on presenting the high level sports performance gears and outfits for the athletes. So far, the network covers 113 countries and regions  exclude China. 
During the 2016 Summer Olympic Games in Rio de Janeiro, PEAK dressed 12 national Olympic committees who won 42 medals showing PEAK gear globally on the podiums. During the 2018 Winter Olympic Games in PyeongChang, 6 national Olympic committees wore PEAK attire. As the one of the important brands involves in basketball, 12 national basketball federations and 400 basketball clubs are with PEAK outfits. Peak is also be considered as one of the main actors in the US basketball market through individual player contracts and partnerships with NBA franchises. Tony Parker (France), Lou Williams (United States) & Matthew Dellavedova (Australia) currently have personal endorsement accord with PEAK.
Messi's former designer has now joined PEAK to develop the international soccer team line, while for running, PEAK has organized many Marathon Events as well as having recently launched the PEAK-TAICHI Technology, a brand new, innovative, high-tech material, with PEAK King being named the most comfortable shoes of the year 2019.
Through constant innovation, the company has also introduced a new model technology of fully 3D printing. Peak running shoe FUTURE 1.0 and basketball shoes DH3 3D were considered to be first 3D running shoes and 3D basketball shoes in the world. 
In essence, the PEAK collection is dedicated, but is not limited, to basketball, football, running and tennis, and the company is committed to continuously develop and create the best fitness products for the sports people worldwide.